GrowthOSInternal

Course business operating system

One place for leads, sales, students, proof, and scaling.

This build is for our team — not a public marketing site. Use it as the home base while we ship the MVP: CRM first, then follow-ups, students, and testimonials.

Open Lead CRMExplore modules

Core objectives

What we are optimizing for as we build.

  • Stop lead leakage
  • Increase conversion rate
  • Improve student success
  • Generate social proof automatically
  • Build a scalable revenue system

System flow

End-to-end loop: from first touch to proof that feeds better leads.

  1. Leads
  2. CRM
  3. Sales
  4. Conversion
  5. Student success
  6. Results
  7. Proof
  8. Better leads
  9. Scale

Product modules

Rough scope from the internal plan — implementation order follows the MVP weeks below.

  • Lead Management (CRM)

    Pipeline, statuses, filters, timeline, notes, reminders — plus capture and import when we wire integrations.

  • Sales System

    Scripts, WhatsApp shortcuts, follow-ups, objection templates, and per-lead sales history.

  • Student Success

    Enrolments, tasks, progress, submissions, check-ins, and community hooks.

  • Proof Engine

    Testimonials, tagging, case studies, and content templates for marketing.

  • Lead Quality & Targeting

    Scoring, qualification, personas, and hot/warm/cold segmentation.

  • Scaling Engine

    Referrals, upsells, funnel tracking, and revenue views as we grow.

MVP execution plan

Four-week slice from the plan — adjust dates as needed.

Week 1

  • Lead CRUD
  • Pipeline (Kanban)
  • Basic dashboard

Week 2

  • Follow-up system
  • Lead timeline
  • Status updates

Week 3

  • Student module (basic)
  • Task tracking

Week 4

  • Testimonials module
  • Simple analytics

Stack (reference)

Next.js App Router, Tailwind, server actions / API routes, MongoDB, NextAuth — plus WhatsApp, automation, and payments when we integrate.